About the Project ÉLAN NOIR is a contemporary niche fragrance house built around the idea of quiet confidence and lasting presence. I developed the brand identity and packaging system from the ground up, translating the concept of “The Art of Being Remembered” into a refined visual language across typography, color, packaging, and brand applications. The identity combines Givena typography, deep nocturnal tones, restrained champagne accents, and tactile packaging to create a fragrance brand that feels sophisticated, sensual, and timeless.